Advertising-(广告)
A:We want to use the right marketing mix to reach our target market.
我们想要使用正确的行销媒体来达到市场目标。
B:Certainly. We've done some tactical planning already. We think we've come up with a good plan.
当然。我们已经完成一些战略计划。我们认为我们已经提出一项不错的计划。
A:What media do you plan to use?
你们准备使用何种媒体?
B:Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the internet first.
考虑到你们想要表现的形象,我们已要求撰写文案的同事准备好计算机杂志稿及网际网络用稿。
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A:So that way, our advertising dollars would be focused on people we know are computer users.
这样一来,我们的广告花费就会针对在,如我们所知,计算机使用者身上。
B:Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.
是的。我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别。
A:Will there be any direct mail?
会有任何广告邮件吗?
B:No. That would not be correct for a manufacturer like you. Leave that to the retailers.
没有。对像你们这样的制造商来说,那并不是正确的作法。把这种方式留给零售商吧。
A:Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.
说得没错。请准备一份更详细的提案,然后我会把它推销给高阶主管。
B:Great. We'll get started right away.
太好了。我们马上准备。
1. 告示牌杂志:即以融合古典、爵士与古巴音乐元素的改编与原创作品,成功征服全球乐迷;并自2002年开始,在索尼唱片旗下,陆续发行了八张古典与古巴爵士舞曲跨界畅销专辑,先后赢得了二座德国回声大奖,以及葛莱美提名,并登上美国告示牌杂志(Billboard)古典与跨界专辑畅销榜,
1. 广告牌;布告栏;招贴板
A billboard is a very large board on which posters are displayed.
noun
1. large outdoor signboard
Synonym: hoarding