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1. 赞助式广告：通过以上四个角度分析企业战略规划. 答:(1)旗帜广告(Banner),(2) 按钮广告(Button),(3)赞助式广告(sponsorship),(4)关键字广告(Keyword)要清晰这些广告方式的详细表现形式和优缺点.

2. 赞助商：而显示型广告包括横幅 (banner)、富媒体(rich media)、数位影音 (digital video)与赞助商(sponsorship)等,整体市占仅为 33% ,去年总收入为76亿美元. 而若从广告付费的模式来看,以绩效为基础 (performance-based) 的网路广告逐渐成长,

1. 资助(金);赞助(金);资金支持
    Sponsorship is financial support given by a sponsor.

    e.g. Campbell is one of an ever-growing number of skiers in need of sponsorship...
           坎贝尔是越来越多需要得到资助的滑雪运动员之一。
    e.g. Private sponsorships only accounted for a third of all arts funding last year.
           个人赞助只占去年所有艺术基金的三分之一。

2. 赞助行为;资助行为
    Sponsorship of something is the act of sponsoring it.

sponsorship是什么意思

    e.g. When it is done properly, arts sponsorship can be more effective than advertising.
           如果方式得当的话，艺术赞助可能比做广告更有效。

1. the act of sponsoring (either officially or financially)