1. Too many times Sunday, Murray looped his forehand back into the middle of the court, essentially ceding control of the point to Federer. That''s not how he beat Rafael Nadal and Marin Cilic.
    周日的比赛中，穆雷多次在中场他的正手在面对费德勒的时候好象都失去了控制，这可不像他击败纳达尔和西里奇的那个样子。

2. More companies will start to do this, Fitzsimons predicts, even though businesses that back out of the ad race risk ceding control of the conversation.
    菲茨西蒙斯预测，越来越多的公司将会采取这样的策略。退出广告战，公司可能会在与潜在客户进行的交流中失去主动权。